The British Baking Revolution

When we started one humble bakery in Islington in 1999 we didn’t know it, but our focus on the finest possible ingredients and hand-made artisan baking was the start of a British Baking Revolution...


After several years of aiming for perfection we’ve grown to seven Euphorium bakeries with several new branches already in the oven. We don’t plan on becoming a faceless behemoth anytime soon though (what is a behemoth anyway?). In order to keep us true to our roots we have a clear, mission that we believe in more than anything, and that’s to bring the best of baking back home to Blighty.

If you’ve tasted better bread anywhere in the world, then please let us know because we have artisan bakers at the ready to compete on the world stage. Our Almond Croissants have been called ‘iconic’, but we aren’t just taking on the croissant. No! We’ll bake whatever takes our fancy from wherever in the world. It could be sourdough, rye bread or an organic ciabatta – nothing will keep us from bringing the best of baking to the best of British.

So if, like us, you’re in love with the taste of freshly risen dough (perhaps with a smudge of Cornish butter) then join the British Baking Revolution and sound the clarion call for better British bread throughout the land. You may not have a Euphorium bakery near you yet, but we’re on our way…